Apple Fifth Avenue is Apple’s flagship-style retail location at 767 Fifth Avenue in Midtown Manhattan, beside the southeast edge of Central Park and the Fifth Avenue shopping corridor. The store is set below its well-known glass cube in the public plaza between East 58th and East 59th streets. Apple’s current store page lists the location as always open and offers walk-in shopping, in-store order pickup, Genius Bar appointments, Apple Vision Pro demos, and free Today at Apple sessions. Product advice, device support, setup assistance and pickup availability can vary by service and appointment availability, so visitors should confirm the current options before travelling.
The present store reopened in September 2019 after a redesign of the underground retail space and plaza. Apple described the renewed interior as nearly twice the size of the earlier store, with a higher ceiling and more natural light. The plaza retains the glass cube as its visual marker and includes mirror-glass Skylenses, skylights, trees and linear fountains. Below ground, visitors enter through a stainless-steel spiral staircase or a circular elevator, arriving in a grand hall with product tables, service areas and the Forum used for Today at Apple programming. Independent architectural coverage identifies Foster + Partners as the architect of the 2019 project and describes new access from three sides of the plaza. This is a retail store and public-facing Apple service destination, not a museum or a general visitor centre. Its useful identifiers are the official name Apple Fifth Avenue, the 767 Fifth Avenue address, and the direct Apple store page. For a visit, use Apple’s store page to check appointment options, scheduled sessions and current service availability.
