“My Vital ingredient is about delicious, nutritious, fresh food made exactly the way you want it. It’s about honesty; knowing that great care has been given to source all of your favourite ingredients.”
“Making sure that they are all natural, free from artificial preservatives, additives and colourings. It’s about being responsible: fairtrade, low food miles, sustainable fishing and British ingredients dependent on seasonality, whenever possible. My Vital ingredient is knowing I can eat, drink and snack well, no matter how busy I am. And if I feel like a little treat every now and again, then that’s covered too.”
———————From their website.
It’s all about health!