The first Ichiran was opened in 1962. Its famous soup base and pork ramen with economic prices has attracted people from all over Japan. They have over 30 branch stores in Japan and it’s always crowded with customers during lunch hours.
Ichiran promotes a whole system of self-service. Customers first select the ramen that they would like to order from an ordering machine, buy a “ticket”, and choose a seat (from another machine). Customers can also customize their ramen’s flavor strength (weak, medium, strong), richness, amount of garlic, tenderness of noodles, etc. They can simply circle their choices on a sheet of paper and give it to a staff. These sheets of paper are available in various languages (Japanese, English, Chinese, etc).
Other than ramen, they offer rice, cloud ear mushroom, hard-boiled egg and beer as well.